Introducing iOffset

Individually We Can Make a Difference, Together We Make Change

Our mission is to spearhead an international carbon reduction and offsetting culture, making it easy and affordable for individuals and businesses to reduce and offset their unavoidable emissions.

Through significant investment in technology, marketing and advertising, iOffset will turbo-charge consumer action and make change happen.

Starting with simply raising awareness of our individual carbon footprints and fundamentally what we can all do to reduce our carbon emissions.

This is just the start. iOffset have partnered with one of the UK’s leading car supermarkets, Motor Depot (www.carsupermarket.com) who will help by not only offsetting the emissions of all used cars sold (first year/10,000 miles) but also providing iOffset access to thousands of people a month to engage with, spread the word and start the carbon reduction debate in a meaningful way. If one of your friends can drive a car with its emissions offset and also start to reduce travel by car then why can’t you?

The carbon offsetting industry has been sadly plagued by years of poor regulation which has allowed unscrupulous parties to profiteer at the expense of channelling funds to project owners to support the production of clean energy for example. iOffset are committed to developing a platform of scale, built on the fundamentals of trust and transparency and as such will retire or cancel all credits in the name of the end consumer or business.

It became apparent very early into our journey that we needed robust data to form the lifestyle packages within iOffset and indeed to support the carbon reduction hints and tips. We enlisted the help of one of the UK’s leading carbon experts, Professor Mike Berners-Lee, author of “How Bad are Banana’s: The Carbon Footprint of Everything” and “There’s No Planet B”. Mike and the team at SW Consulting modelled carbon footprint examples for the average UK citizen with a footprint of 13 tonnes.

The trust and transparency are fundamental to the iOffset proposition which is why all carbon credits will be retired in the name of the end consumer or business and presented on a public registry. The UN will support in the creation of authenticated certificates to provide consumers with the reassurance that their support is being used to fund projects to remove or avoid the release of CO2 into the atmosphere.

Miguel Naranjo, Programme Officer from The UN Climate Neutral Now said “Climate Neutral Now, an initiative of the UN Climate Change secretariat, is proud to support iOffset and Motor Depot in their ambition to offset the greenhouse emissions associated to all used cars sold. While we transform our economy to a carbon neutral one through a transition in our technologies and processes, offsetting represents one tool to accelerate such transition and support developing countries in the process. Where greenhouse gas emissions cannot be totally avoided at this point in time, compensation through credible offsets can help encourage further emission reductions and we are glad to see this concept extending into all sectors, including automotive in the UK.”

Individually We Can Make a Difference, Together We Make Change

iOffset was created to enable people to play their part in the fight against climate change.

Individually we can all reduce our carbon footprint, individually we can offset some, or all our footprint, yet ultimately, we need to do this together if we are to make a fundamental change. The team behind iOffset are retail and advertising executives, confident of turning iOffset into a household name – the trusted “go to” carbon reduction and offsetting platform for consumers and companies alike.


How iOffset works

Reduce

Understand the impact your lifestyle has on the environment and set simple, achievable iOffset targets to reduce your CO2 footprint.

Offset

iOffset fund the world’s leading high impact carbon reduction projects accredited by Gold Standard and The Verified Carbon Standard (VCS).

Share

Individually we can all make a difference, Together we can make change. Share your unique webpage on social media and become an iOffset ambassador.

Reduce - Offset - Share

iOffset enables you to reduce and offset your carbon footprint by funding renewable energy projects and planting trees in the UK

From £3 per month

Citizens around the world want to do something…

Want to do “the right thing” but don’t know what to do in terms of reducing their CO2 footprint or indeed how to offset their residual emissions, what it even means and how or where to buy into offsetting schemes. iOffset exists to change that and make carbon reduction and offsetting easy, affordable and socially the right thing to do.

Make Change Happen

Want to do “the right thing” but don’t know what to do in terms of reducing their CO2 footprint or indeed how to offset their residual emissions, what it even means and how or where to buy into offsetting schemes. iOffset exists to change that and make carbon reduction and offsetting easy, affordable and socially the right thing to do. In order to make change we need to collectively share the iOffset message and turbo charge the consumer awareness, understanding & appreciation of carbon offsetting. 

In addition to advertising online, on radio and outdoor, we have created an ambassador programme to enable early adopters to sign up to iOffset and subsequently spread the word by sharing your iOffset status on social media. 

Once you have signed up to iOffset, you will receive a personalised webpage eg. www.ioffset.co.uk/JoeSmith will highlight the package/tonnes you have offset. The page can be shared via your social media or email contacts in seconds to proudly promote your iOffset status and encourage others to also do the right thing. 

For every individual that signs up via your personal page, one additional tonne of CO2 will be offset for both you and your contact (x2 additional tonnes of CO2 offset) as a thank you!

Thank you for doing the right thing and supporting the fight against climate change!

Ambition

The long-term ambition is to change attitudes, behaviour and ultimately influence action taken by consumers and businesses around the world to reduce and offset millions of tonnes of CO2. If just 1% of the UK adult population sacrificed one pint of beer a month a staggering 4.1 million tonnes of CO2 could be prevented or absorbed from the atmosphere every year.

Individually we can make a difference.
Together we can make change.